The Tirumala Tirupati Devasthanams (TTD), which manages the hill shrine of Lord Venkateswara atop the Tirumala hills in Tirupati, witnessed a massive pilgrim rush in July, with 24.52 lakh devotees having darshan of Lord Venkateswara during the month and hundi offerings reaching Rs 140.28 crore.
The strong pilgrim turnout translated into one of the highest monthly hundi collections recorded at the Tirumala temple in recent times. July’s Rs 140.28 crore was just Rs 6 lakh short of the all-time monthly record of Rs 140.34 crore set in August 2022.
Daily hundi collections generally exceed Rs 3 crore and can rise to Rs 4-5 crore or more on peak days, with July recording collections of Rs 5.31 crore on July 16 and Rs 4.99 crore on July 26. On July 19 alone, 90,956 devotees had darshan, while the hundi collection stood at Rs 4.05 crore and laddu sales at 4.44 lakh.
The devotional rush was also reflected in the number of devotees offering their hair to the Lord as a religious vow. Around 10.58 lakh devotees offered tonsures during July. The demand for the famous and sacred Srivari Laddu Prasadam remained equally high, with prasadam sales frequently crossing the four-lakh mark.
The July figures follow a record performance in June, when TTD sold 1,26,81,805 Srivari laddus, the highest monthly sale reported at the time. Laddu sales rose from 1,11,96,170 in April to 1,21,35,528 in May and then to 1,26,81,805 in June, prompting TTD to increase production to ensure an uninterrupted supply.
TTD has projected Rs 1,880 crore in hundi income for 2026-27, with collections reaching around Rs 861 crore in the first seven months.
Tirumala temple sees 24.52 lakh devotees and nearly Rs 140 crore in hundi offerings in July; collections just short of record.
When faith flows in millions, even the hundi becomes a river of devotion.
