Tirumala Tirupati Devasthanams’ QR code-based footwear tracking system revolutionised devotee convenience, processing 8.45 lakh deposit-retrieval transactions from September 2025 to February 2026 with 99.5% recovery rate across four key counters.
PAC-5 centre managed the highest volume at 1.38 lakh pairs during Mahashivratri rush, handling 1.35 lakh transactions in February’s first fortnight alone when lakhs converged for Venkateswara darshan under mada street footwear bans.
Additional EO Ch Venkaiah Chowdary’s initiative, supported by Coromandel International, eliminated longstanding misplaced chappal chaos plaguing high-footfall zones while enforcing ritual purity encircling sacred Ananda Nilayam.
Kalyanakatta, Bedi Anjaneyaswamy temple, and ATC Circle will integrate smart counters, ensuring seamless compliance during Thai Poosam, Brahmotsavams, and Vaikunta Dwadasi when global Hindus ascend for Balaji sevai.
The system manifests TTD’s modernization preserving agamic sanctity where technological interventions enhance pilgrim dignity, reduce congestion, and uphold Tirumala’s global reputation as a premier Vaishnava pilgrimage destination.
TTD’s QR footwear management achieved 8.45 lakh transactions with near-perfect recovery, expanding to additional counters while enforcing Mada Street hygiene critical for lakhs ascending daily to Lord Venkateswara’s hill abode.
